Harpic and News18's 'Mission Swachhta Aur Paani' Marks 1400 Days of Promoting Nationwide Hygiene Awareness
May 21, 2024
New Delhi [India], May 21: In a shift that once seemed unthinkable, discussing toilets has become a regular part of conversations nationwide. Mission Swachhta Aur Paani campaign, a collaborative effort by Harpic and News 18, has been at the forefront of this change, marking over 1400 days of continuous engagement. A first-of-its-kind awareness campaign, the initiative normalized discussions on good toilet behavior across the country, touching millions of citizens, and bringing together leaders from all walks of life. Integrating culture, comedy, muppets, technology, music and education, Harpic Mission Swachhta Aur Paani recently celebrated the completion of its third edition, setting the stage for scaling it up in future. The milestone coincided with the 10-year anniversary of Prime Minister Narendra Modi's ambitious Swachh Bharat Mission.
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